The story behind BOA Boutique, Richmond

With a premier address, Richmond Hill, BOA Boutique has proven to be a big hit with London and Surrey brides, due to its lovely decor, fantastic customer service and of course elegant range of wedding, mother of the bride and bridesmaid dresses.

We caught up with proprietor, Sheila Harding, who has an impressive CV in the fashion and wedding world and what appeals to her about Lyn Ashworth:

“We are in our 4th year, and are looking forward to the next years ahead! The business is growing and evolving!

“I started in Selfridges bridal department in 1979! And ended up assisting the buyer on her buying trips which was great fun for a 20-25year old! Best of all, as I was a size 10 in those days ( with a pretty good figure!) when the house models were not around it was down to me to model the gowns, so we could all see how they looked! It still is really the only way to see a gown, but obviously I do not model them anymore, that would be just silly!

“I was attracted to Lyn Ashworth because we were looking for a collection that was beautiful, classic and quality, it was also very important that it was made in England, cut extremely well and was relatively exclusive. Added to this that the designer Sarah Barrett has a wealth of experience in the bridal industry and is a joy to work with, which makes us all very confident with special orders placed for our brides! The 2016 is the 2nd collection we have ordered from Lyn Ashworth, it continues to be beautiful and show excellence in every way!

“Our brides will love the 2016 collection because it is a collection of beautiful, soft, romantic wedding gowns any bride would dream about wearing on her very special day.”

Sheila’s top tip for brides to be: 

“Try lots of styles and keep an open mind this is the only time you will do this, try different styles as you may be surprised  at what suits you? Also understand the process and difference of ordering a special order dress; stock size dress or a made to measure dress.

“Most importantly enjoy this time in your life, you are getting married to someone that loves you and wants to spend the rest of their life with you, how wonderful is that! You cannot buy that, so the rest is just trimmings! Although wonderful trimmings can help to make the day very special and memorable.”

BOA Boutique
8 Richmond Hill
Richmond upon Thames
Surrey, TW10 6QX

Tel: 020 8948 2340